We are a fast-growing B2B SaaS company seeking a highly motivated and experienced Digital Marketing Manager to join our team. The ideal candidate will have a proven track record of success in developing and executing effective marketing campaigns within the B2B SaaS space, with a strong understanding of Account-Based Marketing (ABM) and experience using HubSpot. This role will be responsible for all aspects of marketing, including SEO, content marketing, social media marketing, and paid advertising, with a focus on driving engagement with key accounts and generating qualified leads.
Responsibilities:
- Develop and implement a comprehensive marketing strategy to drive qualified lead generation, increase brand awareness, and improve website traffic.
- Manage all aspects of SEO, including keyword research, on-page optimization, and link building, with a focus on relevant industry keywords and SaaS-specific SEO best practices.
- Creation and distribution high-quality content, such as white papers, blog posts, case studies, and webinars, tailored to specific target accounts and the B2B SaaS buyer journey.
- Manage paid advertising campaigns across various platforms, including Google Ads, LinkedIn Ads, and Facebook Ads, with an ABM focus and an understanding of SaaS conversion metrics.
- Plan and execute ABM campaigns, including identifying target accounts, developing personalized messaging, and coordinating with sales teams.
- Utilize HubSpot to manage marketing automation, email campaigns, landing pages, and lead nurturing.
- Track and analyze marketing performance data to identify areas for improvement, utilizing HubSpot.
- Manage a team of marketing contractors.
- Report on marketing results to the Head of Marketing.
Key Performance Indicators (KPIs):
- Lead Generation:
- Number of qualified leads generated (MQLs, SQLs),
- Conversion rate (visitor-to-lead, lead-to-opportunity),
- Lead quality (e.g., job title, company size, industry).
- Website Traffic:
- Website traffic (organic, paid, referral),
- Bounce rate,
- Average time on site,
- Pages per session.
- SEO Strategy and Contractor Management:
- Organic search traffic,
- Keyword rankings,
- Backlinks.
- Listings:
- Number of active listings on relevant SaaS platforms (e.g., Capterra, G2),
- Listing accuracy and consistency,
- Customer reviews and ratings.
- Content Strategy and Distribution:
- Content creation and distribution frequency,
- Content engagement metrics (e.g., likes, shares, comments, downloads),
- Content performance (e.g., click-through rate, conversion rate).
- Paid Ads:
- Click-through rate (CTR),
- Conversion rate,
- Cost per click (CPC),
- Cost per acquisition (CPA).
- Landing Pages Updates Management:
- Landing page conversion rate,
- Landing page load time,
- Landing page A/B testing results,
- Landing page alignment with marketing campaigns.
- ABM Campaigns:
- Engagement with target accounts,
- Pipeline generated from target accounts,
- Conversion rates of target accounts.
Qualifications:
- 4+ years of experience in a B2B SaaS marketing role, with demonstrable expertise in ABM.
- Proven track record of success in developing and executing effective marketing campaigns within the B2B SaaS industry.
- Strong understanding of SEO, content marketing, social media marketing, and paid advertising, specifically for SaaS products.
- Experience with ABM tools and technologies.
- Experience with HubSpot Marketing Hub.
- Advanced English and Ukrainian - written, oral + business communication skills.
You’re gonna love it, and here’s why:
- Rich innovative software stack, freedom to choose the best suitable technologies.
- Remote-first ideology: freedom to operate from the home office or any suitable coworking.
- Flexible working hours (we start from 8 to 11 am) and no time tracking systems on.
- Regular performance and compensation reviews.
- Recurrent 1-1s and measurable OKRs.
- In-depth onboarding with a clear success track.
- Competera covers 70% of your training/course fee.
- 20 vacation days, 15 days off, and up to one week of paid Christmas holidays.
- 20 business days of sick leave.
- Partial medical insurance coverage.
Drive innovations with us. Be a Competerian.